Sprecher und Organisatoren

Dr. Hanna Krasnova, Humboldt Universität zu Berlin

Dr. Hanna Krasnova

Humboldt Universität zu Berlin
Senior Researcher / Academic Director Master Program Information Systems

Social Networking Sites: A User Perspective on Privacy


Since the emergence of Social Networking Sites (SNSs), privacy risks have been in the spotlight of public attention. Critics link participation on SNSs to organizational threats such as information collection, aggregation and use by marketing, insurance, HR agencies and other third parties, as well as to dangers stemming from the user’s social environment, including online stalking and bullying. However, despite the presence of these imminent threats, users readily reveal striking amounts of information on SNSs. Bewildered by these dynamics, many wonder about the rationale behind user sharing behavior. Which mechanisms motivate this overwhelming amount of information sharing? Are users concerned about their privacy and if so, to what extent? Who in particular do they fear? Do users rely on a given legal framework when self-disclosing? Building on the results of numerous surveys, interviews and focus groups with SNS users as well as previous theoretical insights, the goal of this talk is to shed light on these problematic areas of user privacy behavior.


Dr. Hanna Krasnova ist Senior Researcher an der Humboldt-Universität Berlin, wo Sie ihren Doktor machte. Hanna hat einen Master of Science in Banking and Finance von der Belarus State University sowie einen Master of Arts in Economics and Management Science von der Humboldt-Universität Berlin. Innerhalb ihrer Forschung befasst sie sich mit den Themen soziale, individuelle und Unternehmenswerte der entstehenden Web 2.0 Anwendungen. Sie ist Autorin von mehr als 20 Forschungsartikeln, die im Journal of Information Technology, Journal der Wirtschaftsinformatik, Identity in the Information Society Journal, International Conference on Information Systems sowie weiterer IS Konferenzen publiziert wurden. Der Artikel “It’s All About Networking! Empirical Investigation of Social Capital Formation on Social Network Sites” bei dem sie Mitverfasserin war erhielt den second runner best paper award bei der ICIS 2011 in Shanghai, China. Hanna arbeitete als assozierte Redakteurin bei der Australasian Conference on Information Systems (ACIS) 2011, der European Conference on Information Systems (ECIS) 2012 und wird den Vorsitz im Track “Social Media and Society” bei der kommenden ECIS 2013 führen.